Iris Délice
Iris Délice | Never seen tasted before
Peter, the owner, came to us at the beginning of 2023. Full of hopes and plans, he told us that he feels it is time for another era of Iris Délice.
Considering a series of new business opportunities, Iris Délice needed a fresh branding and communication approach—a more contemporary one, anchored in taste and the handcrafting process, not in the aesthetics of pastry and desserts.
Find the box
The first part of the project involved finding the box. Fortunately, we had breakfast, lunch, and dinner desserts, so our creativity was well-fed.
Understanding the marketplace, its needs, and the business's future plans was our first ingredient in baking an unconventional concept.
Break the box
After researching the ingredients, we highlighted everything to the taste buds and the artistic view of desserts.
We discovered that Iris Délice is not about the most beautiful desserts but the most unique and artisanal ones. Like art. And like everything that implies creativity. Admitting it is not only brave but also original and unexpected in a world where anyone can claim they are the best.
Iris Délice is all about memorable ingredients, the ritual of taste and the creators behind it, the balance between taste, texture, and aroma, and the pleasure of exploring new recipes in the Atelier. We included little moments like this in our new brand strategy.
Rethink the box
The entire team is made up of contemporary artists. Or dessert curators. Almost like a museum, but with the taste included in it.
Both locations (Gallery and Atelier) are not treated as shops but as artistic hubs crafted to interpret different textures. Every action aims to bring people closer to the process, the product, and their nonstop passion. They reinvent and give another definition to desserts.
The new brand approach values the singular experiences with taste, anchored in time and space. Each bite is available only for a little while, just like a good piece of art.
From these insights, we discovered and crafted the identity for 7 new sub-brands. Some of them can already be experienced, and the other ones are going to launch soon. From typography to colors, patterns, and stories to tell. Everything creative.
Results
Branding is a challenging KPI to track. But in this case, the best feedback comes from the brand's reputation and the client's enthusiasm.
When we announced the new positioning through Social Media channels, we reached 80k+ people and received comments from Iris Délice fans:
Iris Délice could not exist without people.
- Marius Mariș, Creative Director, Brand Strategist
- Bogdana Todoruțiu, Copywriter, Strategist
- Isabella Kajcsa, Designer
- Vizaknai David, Photographer, Client service
- Iris Délice