Michelin România
Michelin | Let’s inspire motion for life
We started discussing a photo shoot and we ended up developing the entire campaign.
It was the most complex shoot to date, covering the most kilometers with equipment in tow, moving from one part of the factory to another. It was great to receive a very clear general guideline from Michelin Global on the desired final result, and that we could do everything: photography, design, and copywriting.
We roamed the factory so much that now I can navigate it fairly well. Initially, we had a guide, but by the end, we could move around without one. It was challenging since many people needed to be photographed in different factory locations while everyone else was working. We had to avoid causing disruptions, ensuring the factory didn't halt operations for the photos, but it was rewarding to accomplish so much in 3 days of shooting, capturing about 20 very different people in highly complex environments.
We discovered that we could offer a complete service for the campaign, not just the photography part for which they approached us. We ensured that we could generate suitable texts for the ~20 campaign ambassador people, handle design, and prepare all the materials for printing. For photography, we provided solutions including hair & makeup, organisation, equipment, assistants, including shooting for making off & behind the scenes.
We liked the complexity of the campaign and the entire process we went through to get it ready to print. The challenges were waking up at 5 am to head to Zalau for the shoot for several days, returning in the evenings around 8-10; exploring the entire factory area to find suitable shooting locations, carrying all the equipment from one part to another, and synchronizing with the schedules of ~20 people.
- Gabriel Aldea-Turcu, Account Manager / Producer / Photographer
- Andrei Bradu, Graphic Design / Grip
- Andrei Nicula, Grip
- Adriana Luca, Copywriter
- Angela Kis, Make-up / Hairstylist
- Andreea Boros, BTS / Assistant Photographer
- Michelina România
- Domnita Grițco, Communication & Employer Branding Manager